Jeff Swystun – Medium

Jeff Swystun

The Truth of Goop: Nourishing that Inner Aspect

Many companies call themselves a ‘lifestyle brand’. These are ones that prescribe a certain lifestyle and promotes products and services…

Jan 14

The Truth of Goop: Nourishing that Inner Aspect

Jan 14

When Agencies Advertised: N.W. Ayer and Ogilvy

Anything written by Marshall McLuhan, the mad professor of media, should be read and reread. Published in 1964, McLuhan’s book…

Jan 11

When Agencies Advertised:
N.W. Ayer and Ogilvy

Jan 11

What Happened? The Story of Retailer Consumers Distributing

It operated for 39 years starting in 1957 and grew to 560 locations nearly evenly split between Canada and the United States. In 1996…

Nov 30, 2024

What Happened?
The Story of Retailer Consumers Distributing

Nov 30, 2024

A Crazy Rift: Barbra Streisand and Winnipeg Find Each Other Strange

Let’s hop in a time a machine to 1961, the year Barbra Streisand performed in Winnipeg that marked her first appearance outside of the…

Aug 15, 2024

A Crazy Rift: Barbra Streisand and Winnipeg Find Each Other Strange

Aug 15, 2024

Who Invented the TV Dinner?

When something proves successful it has many parents which explains the competing claims to inventing the TV dinner. One has been repeated…

Jul 29, 2024

Who Invented the TV Dinner?

Jul 29, 2024

The Soviet Union Embraced Branding and Advertising

One of the most impactful first lines in fiction is found in George Orwell’s 1984, “It was a bright cold day in April, and the clocks were…

Jul 22, 2024

The Soviet Union Embraced Branding and Advertising

Jul 22, 2024

The Podcast King: Bill Simmons has a Voice and Reach

Podcasting is an easily accessible technology and medium. Podcasts kits are sold on Amazon and content is relatively easy to place on…

Jun 17, 2024

The Podcast King: Bill Simmons has a Voice and Reach

Jun 17, 2024

Twice Maligned, Once Vindicated

What a life! Major Sir Brian Edward Urquhart’s real-life accomplishments are impressive yet, a fictionalized version cements his story. In…

Mar 14, 2024

Twice Maligned, Once Vindicated

Mar 14, 2024

The World’s Largest Garage Sale

The pandemic created a round of consumption resulting in an unprecedented accumulation of goods. Households stocked up on the familiar and…

Jan 17, 2024

The World’s Largest Garage Sale

Jan 17, 2024

Prestige Television and the Return of TV Dinners

When uncertainty hit every household during the pandemic, there was a rush to transform living spaces. Attics, garages, dining rooms and…

Dec 28, 2023

Prestige Television and the Return of TV Dinners

Dec 28, 2023

Jeff Swystun

Jeff Swystun

Business, Brand & Writing Strategies. Former CMO at Interbrand, Chief Communications Officer at DDB Worldwide, Principal Consultant at Price Waterhouse.

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