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Jeff Swystun

Ghostwriting Calls for Transparency

Alexandre Dumas did not go it alone. The Count of Monte Cristo and The Three Musketeers would not exist without Auguste Maquet, a quiet man…

Mar 22

Ghostwriting Calls for Transparency

Mar 22

Canadian Chain Restaurants’ American Branding Challenge

Given these times, Canadian restaurants have upped the Canadiana in their marketing…especially those with American names and associations…

Mar 18

Canadian Chain Restaurants’ American Branding Challenge

Mar 18

Turn The Morning Show Into A Sitcom

The worst-best show that cannot be missed is The Morning Show. It started as prestige TV and became the hottest of messes fast. In the…

Jan 24

Turn The Morning Show Into A Sitcom

Jan 24

The Truth of Goop: Nourishing that Inner Aspect

Many companies call themselves a ‘lifestyle brand’. These are ones that prescribe a certain lifestyle and promotes products and services…

Jan 14

The Truth of Goop: Nourishing that Inner Aspect

Jan 14

When Agencies Advertised: N.W. Ayer and Ogilvy

Anything written by Marshall McLuhan, the mad professor of media, should be read and reread. Published in 1964, McLuhan’s book…

Jan 11

When Agencies Advertised:
N.W. Ayer and Ogilvy

Jan 11

What Happened? The Story of Retailer Consumers Distributing

It operated for 39 years starting in 1957 and grew to 560 locations nearly evenly split between Canada and the United States. In 1996…

Nov 30, 2024

What Happened?
The Story of Retailer Consumers Distributing

Nov 30, 2024

A Crazy Rift: Barbra Streisand and Winnipeg Find Each Other Strange

Let’s hop in a time a machine to 1961, the year Barbra Streisand performed in Winnipeg that marked her first appearance outside of the…

Aug 15, 2024

A Crazy Rift: Barbra Streisand and Winnipeg Find Each Other Strange

Aug 15, 2024

Who Invented the TV Dinner?

When something proves successful it has many parents which explains the competing claims to inventing the TV dinner. One has been repeated…

Jul 29, 2024

Who Invented the TV Dinner?

Jul 29, 2024

The Soviet Union Embraced Branding and Advertising

One of the most impactful first lines in fiction is found in George Orwell’s 1984, “It was a bright cold day in April, and the clocks were…

Jul 22, 2024

The Soviet Union Embraced Branding and Advertising

Jul 22, 2024

The Podcast King: Bill Simmons has a Voice and Reach

Podcasting is an easily accessible technology and medium. Podcasts kits are sold on Amazon and content is relatively easy to place on…

Jun 17, 2024

The Podcast King: Bill Simmons has a Voice and Reach

Jun 17, 2024

Jeff Swystun

Jeff Swystun

Business, Brand & Writing Strategies. Former CMO at Interbrand, Chief Communications Officer at DDB Worldwide, Principal Consultant at Price Waterhouse.

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