Jeff Swystun – Medium

Jeff Swystun

A Crazy Rift: Barbra Streisand and Winnipeg Find Each Other Strange

Let’s hop in a time a machine to 1961, the year Barbra Streisand performed in Winnipeg that marked her first appearance outside of the…

Aug 15

A Crazy Rift: Barbra Streisand and Winnipeg Find Each Other Strange

Aug 15

Who Invented the TV Dinner?

When something proves successful it has many parents which explains the competing claims to inventing the TV dinner. One has been repeated…

Jul 29

Who Invented the TV Dinner?

Jul 29

The Soviet Union Embraced Branding and Advertising

One of the most impactful first lines in fiction is found in George Orwell’s 1984, “It was a bright cold day in April, and the clocks were…

Jul 22

The Soviet Union Embraced Branding and Advertising

Jul 22

The Podcast King: Bill Simmons has a Voice and Reach

Podcasting is an easily accessible technology and medium. Podcasts kits are sold on Amazon and content is relatively easy to place on…

Jun 17

The Podcast King: Bill Simmons has a Voice and Reach

Jun 17

Twice Maligned, Once Vindicated

What a life! Major Sir Brian Edward Urquhart’s real-life accomplishments are impressive yet, a fictionalized version cements his story. In…

Mar 14

Twice Maligned, Once Vindicated

Mar 14

The World’s Largest Garage Sale

The pandemic created a round of consumption resulting in an unprecedented accumulation of goods. Households stocked up on the familiar and…

Jan 17

The World’s Largest Garage Sale

Jan 17

Prestige Television and the Return of TV Dinners

When uncertainty hit every household during the pandemic, there was a rush to transform living spaces. Attics, garages, dining rooms and…

Dec 28, 2023

Prestige Television and the Return of TV Dinners

Dec 28, 2023

Stouffer’s Was Once Supremely Elegant

The Cottage Creamery Co. is a compelling name for a specialty ice cream store in the Hamptons or a coffee shop in Seattle. It’s actually…

Dec 28, 2023

Stouffer’s Was Once Supremely Elegant

Dec 28, 2023

Consider these books…

It was a decent year for books and reading. Not books released in 2023 specifically, but solid reads that surprise or are worth repeating…

Dec 25, 2023

Consider these books…

Dec 25, 2023

A Deep Dive on the Carhartt Brand

This is a fun one. I’ve done deep dives on many brands but there is some interesting magic in Carhartt. This billion-dollar, family-owned…

Dec 10, 2023

Dec 10, 2023

Jeff Swystun

Jeff Swystun

Business, Brand & Writing Strategies. Former CMO at Interbrand, Chief Communications Officer at DDB Worldwide, Principal Consultant at Price Waterhouse.

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