Don’t Write Case Studies, Produce Case Stories The case study is a valuable credibility builder for any company. Cases encapsulate your differentiation and performance. Persuasive and entertaining cases in B2B communications get people talking which is great because word-of-mouth is the original earned media. …

Be warned, this article contains food porn. In the late 1980’s, I helped manage a small ski area in Manitoba, Canada. Small was the operative word. Even though my primary duties were the ski school and rental departments, if need be, any warm body was co-opted into the canteen’s kitchen…

We’ll get to the restaurant but first we must understand its namesake. Mickey Rooney was prolific. He passed away in 2014 after a nine-decade career in Hollywood. The man appeared in over 300 films, topped the box-office, and was among Tinsel Town’s highest-paid actors. A character on screen and off. …

While working at Interbrand, the global brand consultancy, I pitched my CEO an idea. The main office in New York is on Broadway. It is a wonderful location. Years ago, the retail space on street level came available. My pitch was simple. Let’s take it over and profile our client’s…

After persistent cajoling from friends, my wife and I began watching Yellowstone. My hesitation came from reading a review that said smart people watch Succession while Yellowstone attracts a different type of viewer (yes, it was a snobby piece). After the first couple of episodes I was still not sold…

Remember War of the Worlds? The original radio play from Orson Wells fooled great swaths of America when broadcast over the radio in 1937. Apparently, no one involved in its production expected such a hysterical reaction. As history making as it was, the faux alien invasion may have been bested. …

It takes a certain vintage, I am speaking of human age, not a red wine or long-packaged Twinkie, to recall the magazine called, Spy. It was, to use an expression oft-used, fucking awesome. It ran from 1986 to 1998. Those were formative years for me. Actually, every year has been…

Why, oh why, should I write about this, you ask? Well, because, they all hung in my family’s summer cottage. So, let’s find out how they came to be and the legacy they leave. Remember the Tennis Girl Poster? A very cheeky one, indeed. What throws many off is it…

Having ghostwritten books and put out my own on marketing’s rich history, I have a grasp of what books do well. Self-help, leadership, romance, and wellness are hot categories. True crime is on fire and not only in the form of books. …