Jeff SwystunThe Podcast King: Bill Simmons has a Voice and ReachPodcasting is an easily accessible technology and medium. Podcasts kits are sold on Amazon and content is relatively easy to place on…Jun 17Jun 17
Jeff SwystunTwice Maligned, Once VindicatedWhat a life! Major Sir Brian Edward Urquhart’s real-life accomplishments are impressive yet, a fictionalized version cements his story. In…Mar 14Mar 14
Jeff SwystunThe World’s Largest Garage SaleThe pandemic created a round of consumption resulting in an unprecedented accumulation of goods. Households stocked up on the familiar and…Jan 17Jan 17
Jeff SwystunPrestige Television and the Return of TV DinnersWhen uncertainty hit every household during the pandemic, there was a rush to transform living spaces. Attics, garages, dining rooms and…Dec 28, 2023Dec 28, 2023
Jeff SwystunStouffer’s Was Once Supremely ElegantThe Cottage Creamery Co. is a compelling name for a specialty ice cream store in the Hamptons or a coffee shop in Seattle. It’s actually…Dec 28, 2023Dec 28, 2023
Jeff SwystunThe Real Inventor of the TV DinnerWhen something proves successful it has many parents which explains the competing claims to inventing the TV dinner. One has been repeated…Dec 28, 2023Dec 28, 2023
Jeff SwystunConsider these books…It was a decent year for books and reading. Not books released in 2023 specifically, but solid reads that surprise or are worth repeating…Dec 25, 2023Dec 25, 2023
Jeff SwystunA Deep Dive on the Carhartt BrandThis is a fun one. I’ve done deep dives on many brands but there is some interesting magic in Carhartt. This billion-dollar, family-owned…Dec 10, 2023Dec 10, 2023
Jeff SwystunNostalgia in Marketing: A Trap for Brands and CustomersThe marketing world loves nostalgia. Brands dig up the past to tug on heartstrings. This is easy to understand. Nostalgia is society’s…Dec 5, 2023Dec 5, 2023
Jeff SwystunAre Bento Boxes the First TV Dinners?The pop culture and food history book, TV Dinners Unboxed, makes the case that the Bento Box is the original TV dinner, albeit without…Nov 2, 2023Nov 2, 2023