Jeff Swystun – Medium

Jeff Swystun

Twice Maligned, Once Vindicated

What a life! Major Sir Brian Edward Urquhart’s real-life accomplishments are impressive yet, a fictionalized version cements his story. In…

3 min readMar 14, 2024

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Twice Maligned, Once Vindicated

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Jeff Swystun

The World’s Largest Garage Sale

The pandemic created a round of consumption resulting in an unprecedented accumulation of goods. Households stocked up on the familiar and…

11 min readJan 17, 2024

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The World’s Largest Garage Sale

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Jeff Swystun

Prestige Television and the Return of TV Dinners

When uncertainty hit every household during the pandemic, there was a rush to transform living spaces. Attics, garages, dining rooms and…

6 min readDec 28, 2023

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Prestige Television and the Return of TV Dinners

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Jeff Swystun

Stouffer’s was once Supremely Elegant

The Cottage Creamery Co. is a compelling name for a specialty ice cream store in the Hamptons or a coffee shop in Seattle. It is the name…

6 min readDec 28, 2023

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Stouffer’s was once Supremely Elegant

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Jeff Swystun

The Real Inventor of the TV Dinner

When something proves successful it has many parents which explains the competing claims to inventing the TV dinner. One has been repeated…

7 min readDec 28, 2023

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The Real Inventor of the TV Dinner

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Jeff Swystun

Consider these books…

It was a decent year for books and reading. Not books released in 2023 specifically, but solid reads that surprise or are worth repeating…

2 min readDec 25, 2023

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Consider these books…

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Jeff Swystun

A Deep Dive on the Carhartt Brand

This is a fun one. I’ve done deep dives on many brands but there is some interesting magic in Carhartt. This billion-dollar, family-owned…

10 min readDec 10, 2023

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Jeff Swystun

Nostalgia in Marketing: A Trap for Brands and Customers

The marketing world loves nostalgia. Brands dig up the past to tug on heartstrings. This is easy to understand. Nostalgia is society’s…

10 min readDec 5, 2023

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Nostalgia in Marketing: A Trap for Brands and Customers

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Jeff Swystun

Are Bento Boxes the First TV Dinners?

The pop culture and food history book, TV Dinners Unboxed, makes the case that the Bento Box is the original TV dinner, albeit without…

5 min readNov 2, 2023

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Are Bento Boxes the First TV Dinners?

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Jeff Swystun

TV Dinners Unboxed: The Hot History of Frozen Meals

“There were no grand plans to write a food and pop culture history, but I was drawn to the absurdity of the topic and astounded by what was…

2 min readOct 16, 2023

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TV Dinners Unboxed: The Hot History of Frozen Meals

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Jeff Swystun

Jeff Swystun

Business, Brand & Writing Strategies. Former CMO at Interbrand, Chief Communications Officer at DDB Worldwide, Principal Consultant at Price Waterhouse.

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