May 18Newsflash: All Social Media Platforms Set to MergeI jest, kind of. Still, you can see it happening in a dark Margaret Atwood dystopian tale. Or in a Paul Verhoeven movie where scary sarcastic speculation comes true. Twitter and I have been tweet buddies since 2009. It was interesting then got super toxic a waste of time. Facebook…Social Media2 min read
May 2Stephen King’s Three Best Novels (they’re not what you think)This is fully intended to be controversial. At least among Stephen King Fans. I claim to have read everything King has written. I mostly have. The Dark Tower series, however, I’ve ignored as not my genre. I have consumed everything else including his nonfiction work that is instructive for writers…Stephen King6 min read
May 1Learn from the Lemonade StandOh, the lemonade stand. Let us collectively revel in the nostalgia before I force a business lesson or three. Summer is here and I hope young entrepreneurs try their hand at making margin and never know they are fleecing their parents. Lemonade stands are not only an enduring summer icon…Business6 min read
Apr 7This Restaurant Never Existed and I Proved ItWe’ll get to the restaurant but first we must understand its namesake. Mickey Rooney was prolific. He passed away in 2014 after a nine-decade career in Hollywood. The man appeared in over 300 films, topped the box-office, and was among Tinsel Town’s highest-paid actors. A character on screen and off. …Brands4 min read
Apr 4Let’s Celebrate the 5% of Brands that SucceedWhile working at Interbrand, the global brand consultancy, I pitched my CEO an idea. The main office in New York is on Broadway. It is a wonderful location. Years ago, the retail space on street level came available. My pitch was simple. Let’s take it over and profile our client’s…Brands3 min read
Mar 22Seek the Thesaurus and Distrust ItThere is a balance in writing. The familiar conventions of language may create an instant connection but they may also get lost in the clutter. Then the writer seeks new words and new word combinations to stand out and compel the reader. Enter the thesaurus. I use it. At times…Writing3 min read
Jan 17Yellowstone is Brimming with BrandsAfter persistent cajoling from friends, my wife and I began watching Yellowstone. My hesitation came from reading a review that said smart people watch Succession while Yellowstone attracts a different type of viewer (yes, it was a snobby piece). After the first couple of episodes I was still not sold…Yellowstone4 min read
Dec 31, 2021The Best Marketing Campaign You Never Heard OfRemember War of the Worlds? The original radio play from Orson Wells fooled great swaths of America when broadcast over the radio in 1937. Apparently, no one involved in its production expected such a hysterical reaction. As history making as it was, the faux alien invasion may have been bested. …Winnipeg5 min read
Sep 1, 2021The One Big Skill in ConsultingI have given plenty of presentations at business events and conferences. Working with fantastic employers like PwC, Interbrand and DDB, provided a credibility backdrop that garnered invitations to events to share our latest thinking. …Consulting3 min read
Mar 24, 2021The World’s Largest Yard Sale is ComingWhen Covid-19 is behind us and we gather again, when habits and traditions return. When we look around our homes, well then, something impressive will happen. Something historic. Recent events make it difficult to predict with any confidence, yet I am convinced this phenomenon will take place. …Marketing5 min read