Let’s Celebrate the 5% of Brands that Succeed

--

--

--

Business, Brand & Writing Strategies. Former CMO at Interbrand, Chief Communications Officer at DDB Worldwide, Principal Consultant at Price Waterhouse.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Do university marketing degrees teach the skills modern marketers need?

20 Brand Strategy Tips from 20 Years of Brand Strategy

Cultivating Successful Sales Culture — excerpts

Sales Culture; Marketing Strategy Photo by Campaign Creators on Unsplash

Why you should study your market?Business tips and advice.

Why Sales Storytelling Works

lead generation for digital marketing agencies

Don’t chase virality; chase customer delight.

How to Warm Up and Convert Cold Audiences to Make More Sales

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Jeff Swystun

Jeff Swystun

Business, Brand & Writing Strategies. Former CMO at Interbrand, Chief Communications Officer at DDB Worldwide, Principal Consultant at Price Waterhouse.

More from Medium

What is the importance of content planning for B2B?

The Importance of Ad Quality and Marketing Congruence for Converting Customers | Memo

The Complete Marketing Channels List

3 Instant banner makers for your on-the-go advertising

3 Instant banner makers for your on-the-go advertising by Yogev Kimor